Multi-Color creates writeable label for Hochriegl’s ‘Happy Birthday’ edition

Austria’s traditional brand Hochriegl stands for top quality sparkling wine. Hochriegl, which offers a precious taste experience for any occasion, with a tradition that started in 1890, has turned to Multi-Color to enhance its brand.

The company has introduced Hochriegl’s “Happy Birthday” edition. Multi-Color Germany printed this special edition shrink sleeve label using a gravure process with nine colors and glossy metal-effect inks. The incorporated Iriodin pigments create a decorative color effect on the 50 μm sleeve, which varies depending on the transparency, refractive index and coating.

The label even includes a personal birthday congratulations for the recipient. Consumers may write an individual name in the personal labeling field at the front, which makes this novelty edition a perfect birthday gift or bring along beverage – for the family, colleagues, friends or acquaintances.